DALLAS STARS VICTORY+ GREEN SCENE
DALLAS 2025
MKG
Creative Director
As the NHL and its teams adapt to the era of cord-cutting, the Dallas Stars partnered with A Parent Media Co. (APMC) to launch Victory+, a first-of-its-kind streaming platform offering fans every game, 100% free, no subscription required.
To introduce this game-changing platform, I led the creative direction for a full-scale launch experience that made Victory+ the go-to destination for Stars fans. Backed by a 360° paid media strategy, the campaign was built to generate buzz, ignite fan excitement, and drive app downloads at scale.
At the center of it all: the Victory+ Green Scene, an immersive, high-energy fan and media event designed to bring the brand to life. We invited key stakeholders, press, and passionate fans to celebrate the app’s release with an experience as bold as the product itself—ensuring no Stars fan ever missed a moment.
