USA 2023
Invisible North
Head of Creative / Art Director
Bacardí came to Invisible North looking to create a distinctive footprint that could come to life across a range of music festivals settings. Their goal was to promote their new Mango Chile Rum while standing out among the saturated alcohol market that populates festivals across the United States.
Our solution was a fresh take on Casa Bacardi and a dynamic travelling space that tied to Bacardi’s campaign Do What Moves You campaign with moments that celebrated freedom of expression amongst GenZ festival goers.
We kicked off Casa Bacardí in Raleigh, NC at J. Cole’s Dreamville Festival. The  footprint featured a grand arch entry moment, a BACARDÍ bar featuring custom BACARDÍ cocktails, lounge seating with phone charging, an airbrushing station, a photo booth, and more.
The Casa Bacardi festival experience is touring 6 festivals this summer, including Governor’s Ball in New York, Lollapalooza in Chicago, Life is Beautiful in Las Vegas, Parookaville in Germany and Lowlands Festival in the Netherlands all designed and executed by the Invisible North team.