ASTON MARTIN Q NEW YORK LAUNCH
New York 2023
Head of Creative / Art Director
Aston Martin kicked off a new chapter in its 110-year legacy with a grand entrance in the heart of New York City. A pulsating blend of heritage, performance, and ultra-luxury, the event effortlessly embodied the brand's distinguished persona, marking an unforgettable evening for Aston Martin executives, celebrities, esteemed guests, and press alike.
Q New York, the brand's latest beacon of passionate intensity, stands as a testament to Aston Martin's rich heritage and relentless pursuit of perfection. Prominently positioned on 57th and Park, this brand center pays homage to 110 years of innovative design and unparalleled craftsmanship, further cementing Aston Martin's commitment to performance and passion. For its launch, Invisible North partnered with the brand to give this crown jewel the setting it deserved, with lighting, decor and immersive experience seen from blocks away.